Continuing our special movie promotions with Fox Pictures Mexico, USA Pears has an Epic promotion going on in Mexico City, Guadalajara, and Monterrey this month. Similar to our previous promotions, there will be a special pear display in the produce department where shoppers can sample ripe, delicious Green Anjou pears, pose for photos with props in front of the movie poster, and enter to win prizes. Head over to the Peras USA Facebook page to see some of the great pics of adults and kids alike!
In Spanish, the movie’s title is El Reino Secreto, or “The Secret Kingdom.” Check out the trailer below, and you can see it in theaters when the movie opens in the U.S. on May 24!
We’re cleaning house around here, and this “vintage” poster from Mexico that I came across is a great reminder: don’t forget your pears! The produce department at this time of year is full of summer fruits like peaches, cherries, and berries. But you can still enjoy sweet, juicy USA Green Anjou pears, too – great things go great together! Nothing says summer like a simple fruit salad: my personal favorite combination is Green Anjou Pears, bananas, grapes, white peaches, and raspberries. Yum!
Here’s a sneak peek at our latest partnership with Fox Pictures Mexico – Ice Age 4: Continental Drift! Similar to our previous movie promotions, we’ll have billboards, special pear displays, photo opps for the kiddos, and contests. I might need to plan a trip to Mexico so that I can participate in the fun!
Since more USA Pears are shipped to Mexico than any other foreign country, we get to do extra activities from time to time, above and beyond our regular sampling in grocery stores – like the Marmaduke and Gulliver’s Travels promotions. This year, it’s Alvin and the Chipmunks: Chipwrecked. This was one of my favorite cartoons growing up – I can’t hear certain songs without flashing back to certain episodes (anyone else remember the chipmunks’ versions of “Bad to the Bone,” “Beat It,” and my personal favorite, “Puttin’ on the Ritz”? But I’d better stop with the 80s nostalgia before I spend my afternoon looking for clips of these on YouTube…).
Shoppers in Mexico can visit the USA Pears display at the grocery store to have their picture taken with Alvin, Simon, and Theodore, as well as Anjou, Red Anjou, and Bosc pears. The pictures are then posted on the Peras USA Facebook page, where the photos with the most “Likes” can win prizes. The results range from adorable to hilarious!
For kids, parents can turn in their receipts for pears to receive an entry form for another contest – write a nautical-themed short story about USA Pears, Alvin and the Chipmunks, and you (the movie takes place on a cruise ship). I can’t wait to see the entries and read the stories that the kids come up with!
Stumped about what to have for dinner tonight? Try this quick and easy recipe – just pick up some fresh, new season USA Pears at the store – the yellow of a ripe Bartlett and bright red Starkrimson add beautiful color to this dish from Mexico!
Pasta con Peras y Queso (Pasta with Pears and Cheese)
2 USA Bartlett pears, ripe & chopped
2 USA Starkrimson pears, ripe & chopped
6 ounces penne pasta
2 tablespoons butter
½ cup grated parmesan cheese
¼ cup crumbled gorgonzola cheese
½ cup cream
½ cup milk
1 tablespoon chicken bouillon granules
Salt, chopped onion, garlic, and olive oil as desired to season pasta while cooking
Boil the pasta in water with some salt, onion, garlic, and a little olive oil. When the pasta is al dente, drain the water and set pasta aside.
In a skillet, melt the butter, then add the parmesan, gorgonzola, and cream. Poor the milk in slowly and still in the chicken bouillon. Let the mixture simmer on low heat for 5 minutes or until the cheese is melted and the sauce begins to boil. Add the pasta and pears to the same skillet, mixing with the sauce and heating through, reserving some chopped pears for garnish.
Savvy has wrapped up its tour of Latin America, but the group has just released its Spanish-language song, “Tanto Amor”! Click below to have a listen and to see some new footage from the concerts in Mexico!
Meanwhile, shoppers in Mexico, both kids and adults alike, showed their love for the band and for USA Pears by donning the costumes famously worn by Savvy in the “I Want a Pear” music video. You can peruse the adorable – and in some cases, hilarious – photos by clicking on the albums section of the Peras USA Facebook page!
These adorable budding chefs in Mexico have the right idea – “pear”-ing USA Pears with summer fruit for a refreshing snack or side dish! You and your kiddos can also enjoy Pear Kabobs with Strawberry Dipping Sauce, and the recipe is so simple that they can help put it all together. Check out more kid-friendly recipes here!
Pear Kabobs with Strawberry Dipping Sauce A fruity interpretation of the traditional kabob, this treat is as fun to make as it is to eat! Makes a pear-fect after-school snack!
1 cup vanilla yogurt
4 tablespoons strawberry preserves
2 Green or Red Anjou USA Pears, cored and cut into 1-inch cubes
2 bananas, cut into 1-inch slices
1 can pineapple chunks, drained
2 cups strawberries, stems removed
6 wooden skewers
In a small bowl, combine the vanilla yogurt and strawberry preserves. Set aside.
Thread the fruits by alternating the pears, bananas, pineapple, and strawberries onto the skewers.
Serve the fruit skewers with a dollop of the strawberry sauce on the side.
Back in December, I posted a video about our upcoming promotion with The Wannabes Starring Savvy. Shoppers in Mexico can find USA Pear and Savvy displays in grocery stores, as well as participate in contests to win prizes.
Savvy just wrapped up a visit to Mexico City and two concerts sponsored by USA Pears. Audiences were treated to awesome performances, a meet and greet with the band, the chance to win Savvy posters and t-shirts, and gift bags full of USA Pear goodies!
Since not all of us were lucky enough to be there in person, here’s a look at the fun!
This photo from one of our traditional market promotions in Mexico has me longing for sunshine and farmers markets! Unfortunately, we’ll have to wait a few more months for both to start popping up here in Portland. In Mexico, as well as other parts of Latin America, traditional markets are a popular destination for shoppers – and they sell more fresh fruits and vegetables than the supermarkets each year! Indoor or outdoors, you’ll find a wide selection and affordable prices.